Most times called Logo or Brand, this is the most underestimated aspect of any business set-up currently experienced. In my experience, all my clients have come out the better after every logo design project I have handled. Colour representation and use, font style usage and presentation are some of the aspects I go through with every client to intimate them on how best to express their brand anywhere in the world. A look at the various Brand Identities I have handled are found in my Logo Design Portfolio.