In order to smoothen the edges that potential clients may likely encounter with the design process, here are some of the frequently asked questions answered. If there still lies questions unanswered or further explanations needed, do send your inquiries to info@the65thbook.com

 

 

What do I need a graphic artist for, when I can go to a local press to print my business stationery?

This is the most distorted view many a client have when they initially inquire my services. It is like saying you want to go straight to a brick layer to build your house without first seeking the plans from an architect. If your corporate identity (and/or brand) means anything to you and the future of your business, then you need to sit with an experienced designer who has the knowledge of your intended market share to draft out a niche for you.

Another problem with this method of approach is that when your business grows to international status or recognition, you would want to be playing the game with your own uniquely and thoughtfully designed brand. Many quick and easy corporate identities provided by these other “designers” are relatively variants of an already existing design.

I always challenge my clients to envisage their brand crested on the minds of their intended customers without it reminding them of some other previously existing brand.

 

 

How much does it cost to hire The 65th Book for my project? What does the cost include?

I have provided for convenience sake, downloadable versions of some of my design packages and pricing here with the sole intention of improving awareness of the available services I offer.

 

• Brochure Designs (Package and Pricing)
• Logo Designs (Package and Pricing)
• Publicity Designs (Package and Pricing)

 

The figure also varies for other services and is dependent on the specified needs of each client and the scope of the project. For the overseas clients eager to know what it cost in their native currency, please send a mail with the package name or enquiry to info@the65thbook.com

The cost of each project includes the stated project objectives and the necessary deliverables attached to the ordered package

 

 

Can you design at the same cost charged and design brief given by another designer?

Truth be told, design and the process involved in its creation is not a laid down set of hard rules. Each designer has his/her own unique methods of achieving the designs contracted to deliver.

I always insist that designers should never be judged at par when the basis of the judgment has nothing to do with skill level or style. I don’t accept time frames that are not humanly feasible irrespective of the money charged or attached to it.

The designer also has the right to choose his projects in the same way a client has the same right to choose a designer. I will not work for ANY intended client who has no value placed to my services and/or objectives for such projects.

 

 

What file formats and/or artwork types do you provide during the project? How will they be delivered?

Industry standard file formats for both vector or raster based projects are supplied during and after the project’s completion. CorelDraw™ (.cdr), Adobe Illustrator™ (.ai) or Encapsulated PostScript (.eps) are the files used for logo (brand marks), as they are scalable and loss of quality is not an issue. For online communications Jpeg and GIF are recommended and sent for such purposes only.

Any other file format required can easily be prepared on request, with questions dealing with their specifications answered where possible. All files are first sent electronically and production files can also (most likely) be delivered in a compact disc (CD).

 

 

Logo Usage Guidelines, are they necessary or essential?

Logo Usage Guidelines (or Style guides) are available (on request) for the design needs for ALL clients but are essential for brand consistency when such is a demand.

All guides are prepared and sent as PDF files which a page extent range from three (3) pages upwards. Proper usage, color codes and application of the designed brand are stated therein for a consistent application of the client’s brand mark.

 

 

Your location is different from mine; will this not affect job delivery and service?

Most of my recent clients reside outside my work area, which is a direct result of the recommendations from already serviced clients. A lot of my works are delivered online but for those other clients with any restriction, delivery options are fully discussed and agreed before the project commences.

Job delivery and level of service are never affected by these factors since communication can be done via telephone and email.

 

 

Do you also offer help to print or produce for all your intended projects?

I do strongly recommend that you ask for this service to be rendered as the designer is the best judge of quality consistency and delivery. I was actually groomed into the design industry through an initial print related experience.

 

 

What payment methods are available to intended clients?

ALL projects are commissioned after a deposit equal to (or more than) 80% of the total project cost is made. This can be made either by cash or bank cheque / drafts. Bank details are normally sent to clients via phone or email after the job has been invoiced.

 

 

What size limits is considered to be below or above the design capacity of The 65th Book?

The only limit that exists is the extent of my client’s vision for their project and time delivery schedule(s).

 

 

What are the criteria used to select previewed portfolio?

All previewed portfolio are picked to reflect the diversity and creativity of the clients I have had the privilege to work with. The rights of such presentation lay solely at my disposal and make little effort to explain how it was used for my promotional needs.

The constant flow of finished projects also put an unquestionable limit for the display of such works. I do intend however, to update the portfolio periodically to address the questions asked of me.

 

 

Can you recommend any other graphic designer, photographer, and website designer or other design related field?

Inasmuch as I always strive to place value on the works of other design artists, I always use a lot of caution on this request. If the full extent of such project is not made available to me as regards delivery time and functions intended, then I would recline such request without bias.

Pricing of any recommended artist’s service(s) is not my right or obligation as such privilege is not extended to me by the artist.